According to a report by BBC News, a digital campaign strategy centred around a massive WhatsApp channel played a key role in reshaping the trajectory of Brazil's recent election.

As polling data initially pointed towards a potential defeat, millions of supporters joined the platform under the banner of 'Lula's Army'. The messaging group served as a central hub to coordinate grass-roots activity across the country.

The initiative has been credited with successfully transforming digital engagement into tangible, real-world political mobilisation, proving crucial in galvanising support during a critical period of the campaign.

The full original report detailing the impact of the digital campaign can be read on the BBC News website.

Source: BBC News